Playbooks

01 - Content - Sales Channel -CAC + LTV (2)

Tren Griffin - Every Business Has a CAC 9 Min. Read
This web article by Tren Griffin takes the reader through the importance of quanitifying customer acquisition cost (CAC) other values like lifetime value of a customer (LTV) with illustrative examples, and then provides the appropriate guidelines to do this, explaining factors to consider when analyzing such numbers.

Credit: Tren Griffin
Matt Eggers - Sales And Marketing Tips From The Field 3 Min. Read
This presentation by Matt Eggers developed for Stanford Climate Ventures gives sales and marketing advice for each stage of a company building process.

Credit: Matt Eggers

Updata Partners - SaaS Metrics Framework Whitepaper 8 Min. Read
This step by step guide by Updata Partners provides concrete steps to quantitatively isolate key metrics for the SaaS business such as the payback period for customer acquisition cost, and the multiple of customer acquisition cost made over the lifetime of a customer.

Credit: Updata Partners
Updata Partners - SaaS Metrics Framework Worksheet 2 Min. Read
This spreadsheet by Updata Partners functions as a companion to the previous resource. It provides a step by step method to calculate two key success metrics for SaaS businesses: GMPP (Gross Margin Payback Period) and rCAC (Return on Customer Acquisition Cost).

Credit: Updata Partners
David Skok - What's Your True Customer Lifetime Value 10 Min. Read
This web article by David Skok (and the accompanying spreadsheet below) takes the reader through the importance of quantifying lifetime value (LTV) of a customer and gives a detailed explanation on how to calculate it.

Credit: David Skok
David Skok - LTV Caluculator Worksheet 1 Min. Read
This spreadsheet by David Skok functions as a companion to the previous resource. It provides a step by step method to calculate LTV (Lifetime Value).

Credit: David Skok
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